My Services

I am Here to Help You Grow Your Brand.

You may have a small and agile in-house marketing team that might need assistance with strategy and direction. Or your company might lack a dedicated marketing manager that focuses on the company's growth.

In both of these scenarios, I can add value.

It usually starts with a conversation about a business problem. From there, I'll be able to see if I can provide considerable value to your company.

ADD VALUE is the key here. I'll be the first to tell you if I don't think I'm the right person to address your unique company requirements, and I'll try to suggest an alternative.

I am Here to Help You Grow Your Brand.

You may have a small and agile in-house marketing team that might need assistance with strategy and direction. Or your company might lack a dedicated marketing manager that focuses on the company's growth.

In both of these scenarios, I can add value.

It usually starts with a conversation about a business problem. From there, I'll be able to see if I can provide considerable value to your company.

ADD VALUE is the key here. I'll be the first to tell you if I don't think I'm the right person to address your unique company requirements, and I'll try to suggest an alternative.

I am Here to Help You Grow Your Brand.

You may have a small and agile in-house marketing team that might need assistance with strategy and direction. Or your company might lack a dedicated marketing manager that focuses on the company's growth.

In both of these scenarios, I can add value.

It usually starts with a conversation about a business problem. From there, I'll be able to see if I can provide considerable value to your company.

ADD VALUE is the key here. I'll be the first to tell you if I don't think I'm the right person to address your unique company requirements, and I'll try to suggest an alternative.

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Discover

As new technologies emerge, the digital world evolves. Adapting to these shifts and looking for possibilities is more crucial than ever. Having an outside specialist audit or analyze your previous or present offerings might provide you with valuable information for future planning.

I provide expert insight into your present digital offering through a variety of assessment and audit services. I can provide you with thoughtful feedback and ideas to help you improve your performance. To learn more, read about the specific audits/reports below:

Digital Audits

Competitor Analysis Report

Do you want to compare your performance against your competitors and see how you might outperform them? I analyze your competitors' advertising activities and approaches using a variety of industry tools.

Website Audits

Are you concerned that your website isn't ranking well in the search engines? I can help you assess your on-page and off-page performance and identify opportunities for improvement.

PPC / Adwords Audits

Are you not getting a good return on your PPC investment? A PPC audit is a great approach to get started on a new PPC project or enhance an existing one. These audits help you identify the areas that require improvement so that you can prioritize them and work on them in reasonable chunks.

Social Advertising Audit

Been running paid social media adverts but not getting the results? I can carry out a full audit of your historic paid social media campaigns to establish where you or your agency have been going wrong. We can then put together an action plan of improvements to get you the results you require.

Tracking Audit

Not monitoring and attributing visitors or suspecting that your tracking is flawed? I can check and analyze your tracking using Google Analytics, Google Adwords, and Remarketing Code.

How do I do this?

You give me proper access and demographic/business data. I do research and create a report for you. You may then use this knowledge to optimize the return on your new or existing campaigns.

Digital Market Research

Competitor Analysis

Are you worried that your competitors have a leg up on you online? I analyze your website and create a full report with comments and suggestions for making it better. Benchmarking your brand against the top three rivals is part of this.

Keyword Research

Do you want to learn more about the language of your target audience to boost your advertising or website content? I research the most relevant, successful, or profitable keywords your potential customers use and feed this back to you.

Influencer Research

Do you want to know who the most prominent influencers in your market are and how to connect with them? I'll use various tools to find and learn more about the people who influence your consumers.

Content Research

Do you see the value of content, but aren't sure where to begin or what to create? I can review and provide input on effective content marketing strategies in your business.

How do I do this?

I analyze data trends using various industry tools to identify potential advantages or enhancements your company can make. These are then re-entered into a formal document or spreadsheet.

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Strategize

One of the most critical aspects of successful digital marketing is strategy. To stay up with the ever-changing digital marketing landscape, online marketing strategies must adapt as well. A company or brand should have one overarching digital strategy and more granular strategies for different channels and objectives.

Digital Marketing Strategy

Depending on your company's goals and objectives, my Digital Strategy service can cover and evaluate a variety of topics. A framework for a Digital Strategy is shown below:

  • Immediate Situation
  • Goals
  • Overview of the Strategic Plan
  • Ad Messaging Suggestions
  • Keyword Research
  • Competitor Analysis
  • Account Structure
  • Recommendations for Goal Tracking
  • Testing Suggestions
  • Schedule of Activity
  • Suggested Media Budgets
  • Monthly Management Costs

The above information is discussed with the client to develop a 3-month, 6-month, or 12-month strategy. This can take the shape of a single overarching Digital Marketing strategy or several sub-strategies, such as:

  •  A Paid Ad Marketing Strategy
  •  A Paid Social Media Marketing Strategy
  •  A Retargetting Strategy
  •  An Organic Search Strategy
  •  A Website Launch Strategy

How do I do this?

I work closely with you to create a custom long- or short-term plan that prioritizes your marketing goals and audience. Once confirmed, you have the option of using my Support Services on a retainer basis for the duration of the plan.

Digital Consulting

The digital landscape is ever-changing as brand-new innovations are introduced. It's more vital than ever to adapt to these changes and seek possibilities that general marketing experts, particularly, miss out. That's where I can add value!

Digital Consulting is a beneficial business tool for any company, particularly brand-new or e-commerce businesses. It enables businesses to access my specific abilities or expertise within their own organization without recruiting or training employees or workers. Digital consulting is a more commercial and flexible relationship than employment, making it appropriate for businesses with a limited need for the digital services I provide. Here are some circumstances in which my assistance might be helpful:

  • A Website Launch
  • New Product Offering
  • An Online-Focused Project
  • Audience Research

I offer well-thought-out digital marketing consulting services that work in tandem with your current efforts. I'm experienced with:

  •  Strategy and Planning
  •  Search Engine Marketing
  •  Content Marketing
  •  Outreach
  •  Digital PR
  •  Conversion Rate Optimization

How?

I work closely with your team to gain a thorough grasp of your company and its objectives. Once I've identified your target audience, unique proposition, and KPIs, I tailor various services to help you accomplish them.

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Execution

Paid media advertising has changed the way the world does business in recent years. Running digital advertising campaigns across paid media platforms has several benefits. The most significant is that advertisers can take advantage of many demographic, regional, and behavior-based data to target advertising effectively. Another advantage is that advertisers just pay for user engagement, which increases your potential ROI.
I provide various paid media advertising options that provide you with an online advertising channel that boosts consumer engagement, brand awareness, leads, and referral visits while providing a high return on investment.

Paid Media Advertising

PPC Ads / Google Ads Setup & Management

Do you want to be found when your consumers use Google or Bing to search for related terms? I will set up, maintain, optimize and report on your paid search ad campaigns.

Display Ad Setup & Management

Do you want to put high-quality display ads in front of potential clients all across the internet? I will set up, manage, optimize and report on GDN (Google Display Network) campaigns.

Video Ads Setup & Management

Are you looking for a way to promote your services or products to a specific group of people on YouTube? I will set up, manage, optimize and report on your Youtube ads campaigns.

Social Media Advertising Setup & Management

Do you want to target a certain group of people on Twitter, Facebook, or LinkedIn? I will set up, manage, optimize and report on your social media ads campaigns.

Retargeting Setup & Management

Do you want to sell to people who have already done something on the internet through various channels? I will set up, manage, optimize and report on your retargeting campaigns.

Campaign Reporting

Do you have trouble keeping track of your digital marketing's weekly or monthly results? I can build and deliver a weekly or monthly report that analyzes where your paid advertising campaign succeeded and, more crucially, failed. We may then utilize this information to change your campaigns or marketing channels, allowing you to enhance your results over time.

How do I do this?

I work together with your team to gain a thorough grasp of your customer and company. Then I use what I've learned to create relevant paid advertising campaigns. There's also the option of receiving regular activity reports.

Social Media Advertising

Facebook Advertising

With over 1.6 billion users on the platform for personal networking and pleasure, Facebook Advertising is a terrific marketing channel for businesses. I can create Facebook campaigns that are tailored to your goals and objectives. These campaigns are based on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) model.

Facebook Targeting Options Include:

  • Age
  • Gender
  • Location
  • Language
  • Interest
  • Job Title
  • Life Stages
  • Page Likes

Instagram Advertising

With over 1 billion active monthly users using the platform for content sharing, Instagram Advertising is a terrific marketing avenue for businesses. I can create Instagram campaigns that are tailored to your goals and objectives. These campaigns are based on a cost-per-click (CPC) or cost-per-thousand-impressions (CPM) model.

Instagram Targeting Options Include:

  • Age
  • Gender
  • Location
  • Language
  • Interest
  • Behaviors
  • Life Stages
  • Page Follows

LinkedIn Advertising

With over 560 million people using the platform for professional networking and business referrals, LinkedIn Advertising is an excellent marketing tool for B2B organizations. I can create LinkedIn campaigns that are tailored to your goals and objectives. Similar to Google Ads, you can choose to pay per click (CPC).

LinkedIn Targeting Options Include:

  • LinkedIn Groups
  • Company
  • Location
  • Job Title
  • Industry
  • Education
  • Company Size

Twitter Advertising

With over 284 million individuals utilizing the site for personal and business purposes, Twitter advertising is a terrific marketing medium for B2C and B2B organizations. I can create Twitter campaigns that are tailored to your aims and objectives. Cost-Per-Engagement (e.g., a Follow, Retweet, Reply, Favorite, or Link Click) is used in these initiatives.

Twitter Targeting Options Include:

  • Following
  • Account
  • Keyword
  • Locations
  • Language
  • TV Show
  • Event
  • Interest

How do I do this?

I work together with your team to gain a thorough grasp of your customer and company. Then I try to use what I've learned to create relevant social advertising strategies. There's also the option of receiving regular activity reports.

Brian Gibbs is a professional digital marketing consultant

“Be a risk-taker and keep testing; what works today might not work tomorrow, but what worked yesterday might.”

Brian Gibbs

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