How to Build an Effective Landing Page

How to build an effective landing page.

Landing pages can help increase your digital marketing success by adding them to your website. However, not every landing page works equally well, and knowing what kind of landing page works best for you can help you connect better with your audience. Potentially increasing sales and brand awareness and customer satisfaction. Here are some tips…

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Which Digital Marketing Channels Have the Highest ROI?

Which Digital Marketing Channels Have the Highest ROI?

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…

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8 Ways to Get More Traffic to Your Website

8 Ways to Get More Traffic to Your Website

For many companies, their website is critical to their business plan. More visitors coming usually means more revenue. But, it’s not uncommon for them to get little to no traffic. Clients often ask, “How can I get more visitors to my website?” After giving it some thought and discussing this question with other digital marketers,…

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How to Use Digital Marketing to Survive a Recession

How to Use Digital Marketing to Survive a Recession

In recent years, the economy has been soaring. But now, we’re all living under the threat of the next economic downturn. And, even though we may soon face a recession, businesses still need to stay competitive. To do so, they must adapt to changing times and learn how to use digital marketing to survive a…

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10 Best Free and Paid AI Copywriting Tools for Entrepreneurs

10 Best Free and Paid AI Copywriting Tools for Entrepreneurs

Recently, a client asked me about AI copywriting tools for entrepreneurs. He told me that writing copy for websites is difficult. And, for most business owners, this is the case. Regardless of whether their writing product descriptions for your e-commerce store or PPC ads for your online marketing campaigns, there’s a lot of work involved,…

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Learn the 3 Pillars of Effective Digital Marketing

Learn the 3 Pillars of Effective Digital Marketing

When you hear the term digital marketing, what comes to mind? Is it social media or pay-per-click advertising? Well, there is much more to it than that. Digital marketing encompasses a variety of strategies that help businesses achieve their goals through digital channels. Digital marketing is becoming a significant part of our lives today. From…

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