Your Business Has a
Hole in Its Pocket.
Picture a good coat with a tiny hole in one pocket. Now and then a coin slips through, and you never hear it land.
The promise: The AI Profit Formula helps you decide where AI belongs first, and which business decision it will make better. It is a $97 decision system that finds the hole worth patching first and counts what it costs each year.
Built on Brian Gibbs's judgment: more than 25 years advising businesses on technology, and author of three books on AI strategy.
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You won't get a bill for money you never got.
Leaks are easy to miss because nothing breaks. Here are a few common ones:
- A good customer who bought every few months stops buying. Nobody notices, so nobody reaches out.
- Your phone number or hours are wrong online. A buyer gets nowhere and calls the next company.
- One of your most skilled people spends hours each week on routine work.
Illustration: one quiet leak. Made-up numbers, only to show the math. They do not promise any result. Assumptions: 6 good customers go quiet each year, each one spends $5,000 a year, and the fix wins back 2 of them.
| Step | Example |
|---|---|
| Good customers who go quiet each year | 6 |
| What each one spends with you a year | $5,000 |
| Lost each year (6 × $5,000) | $30,000 |
| Win back 2 of them (2 × $5,000) | $10,000 a year, every year the fix holds |
| Cost of the Formula | $97, one time |
Your numbers will be different. The Formula helps you count your own.
Trying AI here and there rarely patches the hole.
It's common to try AI in bits and pieces. Maybe a chat tool went on the website, or someone on the team found an app that writes posts. Each test starts with a tool and hopes to find a problem. Nobody counted the leak first, so nobody can say if the test helped. The tool list grows, and the hole stays right where it was.
The key step is deciding where AI belongs.
Strategy decides where AI belongs. Before you pick any tool, you need three answers. Which problem costs the most? What is fixing it worth? Which parts of the work should stay with a person? Once those calls are made, choosing a tool gets much easier. The goal is AI in the right place.
Find it. Count it. Patch it.
The AI Profit Formula is Brian's own decision method. It takes the calls he makes when he advises owners on AI and lays them out in order, so you and your team can make them yourselves. The guide calls its main stages SEE, CUT, and BUILD.
Find it. You find the exact place money leaves, one you can point to and measure.
The guide shows you three places to look: how you show up to a buyer who checks you out, the numbers you already have, and customers who went quiet. You write down where things stand today before you change anything.
Count it. You put a dollar figure on the leak.
The guide calls it Your Number: what the leak costs you in a year, built from your lowest guess so you can trust it. Then you rank your possible fixes, so the biggest leak with the least risk rises to the top. If the number comes back small, that is worth knowing too.
Patch it. You pick the project before any tool.
The Four Filters clear away ideas that won't help, and you check whether software you already pay for can do the job. The moments customers pay you for stay human. Nothing goes live until it passes the 4-Gate Pilot Protocol: Liability Audit, Red Line, Kill Date, and Stress Test. You and your team make the fix, and a person checks anything AI writes. Then you test the change and check whether it delivered the value you expected.
The calls an experienced advisor makes, built into the steps.
A few of Brian's rules run through every step. Start with the business problem, because AI is never the first decision. Measure before you change anything. Cut before you add. Keep customer names out of AI chats and work with totals only.
When you finish, you have answers you can act on.
Ask one question: what can you decide when you finish that you couldn't decide with confidence before? You use Brian's tools to decide:
- Where AI can create the most value in your company.
- What deserves attention first.
- Where human judgment stays in control.
To get there, the method walks you through four calls. You find the work that costs the most. You estimate what fixing it could be worth. You name who is responsible: one person in charge and one person who checks the work. Then you pick your first improvement.
Projected savings still need proof.
Before anything goes live, you write down the one number you will watch and where it stands today. You check it at Day 30, Day 90, and Month 12. Your Red Line is the clear sign something has gone wrong, so the project stops right away. Your Kill Date is the day you end it if the number hasn't moved. Results often dip early before they improve, so you make these calls ahead of time. When the first fix holds, you run the steps on the next leak.
Your first time through ends with these in writing:
- The one leak to fix first. One narrow problem that is easy to measure, low in risk, and worth the most.
- What it costs you each year. Your Number, in dollars, built from your own low guesses.
- Whether AI belongs there. Some work AI can help with. Some work stays with a person because it is what your customers pay you for.
- Your Red Line and Kill Date. Your stop signs, set before launch.
- Who owns it. One person in charge, one person who checks the work, and one number to watch.
It all comes together on one page, the Executive Decision Summary. You can hand it to a partner or your leadership team.
Here is what that page might say. (Made-up example.)
Our biggest leak: good past customers who went quiet. Low guess: $30,000 a year. AI drafts the check-in notes. A person reads every note before it goes out and answers every reply. Red Line: a note goes to the wrong person or says something we can't stand behind. Kill Date: 90 days from launch. Owner: the office manager. Number to watch: how many past customers book again.
From the book: one leak, counted first
This story comes from Brian's client work, as told in From Overwhelmed to Optimized.
Ray had six trucks covering forty-seven ZIP codes. He had tried scheduling software three times and given up each time, so he still planned routes by hand. Routing took forty-five minutes each morning. Bad routes wasted another two to three hours of combined drive time each day.
This time, the first step was to count the cost. Routing became a clear first fix: one problem they could measure, a thirty-day check, and a person who could override the tool at any time.
Ninety days later, Ray had 23% lower fuel cost, 35% more daily service calls, $12,000 in documented savings, and $45,000 in new revenue. The first month took some adjusting. By day 45, the office manager had stopped overriding the tool.
Real client engagement documented in Brian Gibbs's From Overwhelmed to Optimized. Names and identifying details changed for confidentiality. Individual results vary.
Brian's three books: The Customers You're Already Missing, From Overwhelmed to Optimized, and What Not to Automate.
What's inside
The thinking is what you are buying. These files carry Brian's method, so you can follow it step by step:
- 00 Start Here: what to open first, and when.
- 01 AI Profit Formula Guide: the step-by-step method.
- 02 Fillable Workbook: the worksheets that do the math.
- 03 Swipe Pack: ready emails and replies.
- 04 Prompt Library: prompts that match the guide, for any AI chat tool.
- 05 Governance Checklist: six questions before AI touches your data.
- 06 Pilot Card: one page for your one project.
- 07 Quick Reference: the whole Formula on one desk card.
- 08 Exhibits: the charts from the guide.
Who it's for
This is for you if:
- You own or help lead an established company doing $1 million to $10 million a year.
- You want to decide where AI belongs before you buy more tools.
- You're ready to work the steps with your team.
It may not fit if: you want a list of the newest AI tools, or someone to do the work for you.
One price. Yours to keep.
The AI Profit Formula: $97
One payment. Instant download. Use it again on every leak you find.
A self-guided system with Brian's tools to help you decide where AI belongs in your business.
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30-Day Do-the-Work Guarantee
Do the work first. Completed worksheets are required. To ask for a refund, reply to the purchase receipt.
Questions owners ask
What about my customer data?
Customer names never go into an AI chat. You work with totals only. The Governance Checklist helps you ask any AI vendor the right questions.
How long does it take?
You can start with one quick fix on day one, called the Ninety Minute Win. The guide then lays out a suggested 21-day schedule for your first time through.
Is there a monthly fee?
No. You pay $97 one time, and it's yours to keep.
What if it isn't for me?
Every purchase is covered by the Do-the-Work Guarantee described above.
Know Where AI Belongs. Know What Comes First.
For $97, you finish with a written decision about where AI belongs in your company and what to fix first.
One payment of $97 · Instant download · 30-Day Do-the-Work Guarantee