Choose the Right First AI Project Before You Buy Another Tool.
Put a dollar number on the problem, choose the right first move, and know what deserves to happen before you spend money on another AI tool.
Start with one project. Keep the system.
Instant download · One-time purchase · Yours to Reuse · 30-day pilot-opportunity guarantee
The Real Risk
The expensive part is not getting started. It is starting with the wrong thing.
Another AI tool. Another feature. Another automation idea. They keep landing on your desk before anyone has put a number on what actually needs fixing.
That is how companies end up buying software, automating work that should disappear, and creating more activity without moving a business result.
SEE what is costing you.
CUT what should not exist.
BUILD only what's worth keeping.
The companies getting the most value from AI redesign the work, not just add the tool.
Nearly 3 in 4
AI high performers fundamentally redesign workflows.
ABOUT 1 IN 4
other organizations report the same.
The difference is not another tool. It is what you do with the work.
Source: McKinsey, State of AI
Real Client Case
He had already tried three times. Three times it hadn’t worked.
Ray had six trucks covering forty-seven ZIP codes. Three scheduling systems had failed him, so he still planned routes by hand.
“I already knew it was a problem. I just didn’t think fixing it was worth another failed implementation.”
We started by measuring the cost.
Routing took forty-five minutes each morning. Inefficient routes wasted another two to three hours of combined drive time daily.
That made routing a clear first project: one measurable problem, a thirty-day checkpoint, and human override whenever needed.
Ninety Days Later
23%
35%
$12,000
$45,000
$150/month tool. Paid for itself in the first week.
It was not magic. The first month required adjustment. By day 45, the office manager had stopped overriding the recommendations.
“Honestly? It’s that I stopped doing the whiteboard every morning.”
Real client engagement documented in Brian Gibbs’s From Overwhelmed to Optimized. Names and identifying details changed for confidentiality. Individual results vary.
Find the right first move. Prove it. Keep the system for what comes next.
Brian Gibbs Founder & Principal Advisor, Brian Gibbs & Associates
For more than 25 years, Brian Gibbs has worked where technology decisions meet real operating businesses. Today he advises owners of established $1M to $10M companies on where AI can create measurable value, what should stay human, and what deserves to happen first.
The AI Profit Formula is the decision system behind that work, packaged so you can use it without Brian in the room.
Media Coverage Includes
Three books. The same framework the advisory work is built on.
What NOT to Automate, From Overwhelmed to Optimized, and From Books to Bots document the thinking behind the decision system.
Start Today
Get your first useful result before lunch.
90 Minutes
The Ninety Minute Win
Fix one customer-facing leak before lunch, with the copy you need already written.
10 Minutes
Your Number
Put one conservative annual figure on what the problem is already costing you.
Before you make the next AI decision, know what the problem is worth.
See What You’ll Create
One system. Everything needed to run it yourself.
Start Today
Get one useful result
21-Day Run
Define one pilot
Keep the system.
Use it again
Two previews from the AI Profit Formula.
Everything included
Guide · Fillable Workbook · Pilot Card · Governance Checklist · Prompt Library · Swipe Pack · Quick Reference · Visual Exhibits
Built for an established business, not an AI side hustle.
The AI Profit Formula is for owners and operators with real customers, workflows, employees, and operating costs who need a disciplined way to decide where AI belongs.
This is for you if:
This is NOT for you if:
The Outcome
Twenty-one days from now, you know what goes first.
01
You know the first AI project worth pursuing.
02
You can explain why it matters in dollars.
03
ou can eliminate bad-fit tools quickly.
04
Your team knows who owns the pilot and where human review remains.
05
You have Day 30, Day 90, and Month 12 checkpoints defined.
The $97 Decision
What has to happen for $97 to be a good decision?
Not much.
Recover one worthwhile customer.
Avoid one software purchase you did not need.
Give back a few hours of expensive senior time.
Make one better AI decision before it becomes an expensive one.
30-Day Money-Back Guarantee
If you work the early instruments and still cannot name one clear AI pilot opportunity for your business, email within 30 days of purchase and I’ll refund the $97. No argument.
Clear answers before you start.
Stop reacting to AI. Start directing it.
You do not need another list of tools. You need a way to decide what belongs in your business, what does not, and what deserves to happen first. The AI Profit Formula gives you that system for every AI decision that follows.
$97 One-time purchase. Yours to keep.
Download immediately after purchase. Start with the Ninety Minute Win today.
Instant download · One-time purchase
Yours to reuse · No subscription
Strategy decides where AI belongs. San Antonio, Texas.
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