Having your own business can be stressful, but finding clients to keep it alive can be even more. This might be one of the most challenging and anxiety-inducing challenges for a business owner. In today’s post, I will share 12 in-depth tactics that will, without a doubt, help you grow your service-based business. Do you want to be able to book months in advance and keep your clients coming back? Here are some of my personal favorites:
1. JOIN FACEBOOK GROUPS AND BE ACTIVE IN THEM
The notion that “Facebook for business is dead” has been tossed about by many people. Because Facebook pages now have a very low organic reach (like, 3%!), dismissing the network is easy. Facebook pages may be going through an awkward adolescent phase, but the platform as a whole? Facebook has the potential to help you get clients and grow your business.
Here’s how to do it: Join Facebook groups where you think your perfect client might be. For example, if you’re a graphic designer, you could want to join groups for bloggers or small company owners, as these are the types of people who would benefit from your services. Then, instead of being spammy or self-promotional, be incredibly helpful when people in the group ask questions. There’s nothing more to it than that! The other group members will be impressed by your knowledge and will look over your profile (which should, ideally, link to your company’s Facebook page and website).
2. WRITE BLOG CONTENT FOR YOUR IDEAL CLIENT
Writing blog entries that prospective clients would want to read is one of the finest, non-spammy strategies to gain clients. Do you work as a copywriter? Write an article about how to make a fantastic “About” page. Do you work as a web designer? Give tips on how to get the most out of WordPress. This will not only draw them to your website, but it will also allow you to demonstrate your vast knowledge of your subject.
It’s almost as if you’re selling without actually selling! You get to demonstrate your abilities without imposing anything on your audience. You’d have a link or image on your blog in an ideal world directing visitors to your services page.
3. TO GET MORE REFERRALS, PERFECT YOUR CURRENT CLIENT PROCESS
Take a few moments to sketch out (on paper) what your client process will entail. To ensure that everything runs smoothly, try to be very specific and streamline your procedure. Perfecting your system and making everything as easy for your clients as feasible can enhance the likelihood of them referring their friends or peers to you. If they enjoyed working with you, they’d be eager to tell everyone they know about your knowledge.
As an example of a client workflow, consider the following:
Initial emails >> Phone consultation >> Agreement >> Initial Invoice >> Questionnaire >> Proofs (Rounds 1, 2, 3) >> Final Invoice >> Installation >> Phone call instructions >> Thank you email
It may also be beneficial to share this procedure with your clients to keep them informed. Your clients are more inclined to suggest you if they are less perplexed and frazzled.
4. ANSWER QUESTIONS ON TWITTER
Many people use Twitter to seek recommendations and guidance from their peers. You’ll be looking for those persons and assisting them in this tip.
Try looking for terms like:
- #(keyword) + help
- Hiring a (keyword)
- (keyword) recommendations
It’s a straightforward method for finding people who need what you’re selling right now. If they’re asking a question, what should you do? Answer it! If they’re looking for someone to hire, what should you say? Be genuine, express your willingness to assist, and provide a link to your portfolio. It’s that simple!
5. BUILD A STRONG SOCIAL MEDIA PRESENCE
Social media establishes credibility and broadens your reach. In this situation, it’s also essential to be a regular person, not a salesperson. Sprinkle your company’s information into your regular postings, and include behind-the-scenes snippets whenever possible. Your clients want to conduct business with genuine people, and letting them inside your life, and your business will build a rare form of trust in them, encouraging them to work with you.
Furthermore, social media generates buzz and excitement, especially when others are involved.
6. CHECK-IN ON POTENTIAL CLIENTS WHO HAVE NEVER PURCHASED
You’ve most likely received emails from clients who inquired about your services but never responded. Send them an email and follow up with them. Consider the following:
Hello there, (name)!
I just wanted to see if you were able to look over my packages and if you had any questions. I’d be delighted to assist. Would you like to schedule a brief phone chat this week? Thank you so much, (name)!
Have a wonderful day.
If you’re feeling brave and genuinely want to improve your business, you could even email the customers who never bought from you and ask them why they didn’t. This is vulnerable and open, yet it may be one of the most beneficial and successful ways to enhance your company. Consider the following:
Hello there (name),
Thank you so much for taking the time to consider my services recently. I’m glad we could connect even though we couldn’t work together! As a new business owner, I’m excited to figure out how I can grow my company and provide a better experience for my future customers. If you’re willing to share, I’d appreciate hearing why you decided not to use my services. I realize this is a strange inquiry, but I would greatly appreciate any comments you can provide.
7. CHECK IN WITH PREVIOUS CLIENTS TO SEE IF THEY REQUIRE ANY ADDITIONAL HELP
Do you ever follow up with previous clients to see if they require any additional help? Make it happen! Send them an email to check how things are going and see if they need any assistance. Often, they will, but you’ll need that extra push to get you to the top of their priority list.
Similarly, you may have recently discovered something that you believe will significantly assist your customers. Maybe it’s a favorite new plugin or a brand-new e-book you know they’ll enjoy. Send an email to your previous client to let them know. If you’re sincere, it won’t feel salesy, and they’ll know you’re just looking out for them.
8. TRY POSTING ADS ON FACEBOOK
Compared to other advertising, Facebook ads can be an efficient approach to reaching your target audience and clients for a relatively low cost. You may also create complex demographics to show your ad to on Facebook. This means you get to choose everything about them, from their gender and location to the Facebook pages they “like” and their hobbies. It can be a very successful approach to generate new potential clients with the correct ad. Indeed, Facebook ads have proven to be a game-changer for my company.
9. CONNECT WITH YOUR SUBSCRIBERS BY BUILDING AN EMAIL LIST
One of the most beneficial things you can do for your business is building an email list. I’ll spare you the spiel, but I highly urge you to start an email list if you’re a business owner. Growing a list gives you the ability to communicate with your subscribers in a way that no other method can. Although not everyone will check your social media account or website daily, they will almost certainly check their email, allowing you to “speak” to your potential clients and subscribers at any time. This is a terrific way to promote your business and provide limited-time offers.
10. GUEST BLOG ON OTHER WEBSITES
Guest blogging allows you to share your knowledge with someone else’s audience, perhaps increasing traffic to your site and interest in your services. Send an email to a blogger who has an audience that would be interested in your services to see if they’d allow you to guest post.
You don’t have to treat your guest post as an advertisement, by the way. Be genuine, exceedingly helpful, and write for your target readership. Your article should include a link to your website and an author bio that mentions your services. I believe that if someone is interested in what you have to say, they will hire you. You don’t have to sell yourself too hard.
11. TARGET A PARTICULAR AUDIENCE FOR YOUR BUSINESS
It isn’t easy to grow anything when you promote yourself to the entire world. If you specialize in a specific area or niche, you’ll be able to build your firm faster and charge more for your services. For instance, if you’re a graphic designer, you could be THE graphic designer for handcrafted businesses. You may position yourself as the creative entrepreneur’s lawyer if you’re an attorney.
Concentrating on a specific audience fosters trust. When people see that you specialize in THEM, they’re more inclined to believe that you know what you’re doing and that you’ll be able to meet their needs.
12. HOST A WEBINAR
Finally, webinars can be a fantastic approach to attract new clients. A webinar is a live, streaming video “workshop” in which you teach or give advice about something (related to your business or product) and answer questions from the audience. Because webinars allow you to connect with your audience, answer their questions, and share your vast knowledge on a particular subject, they have a relatively high conversion rate.
I am confident that if you implement even three of these strategies, you will see an increase in clientele within days or weeks. Instead of attempting to handle everything on this list at once, pick three to five items that resonate with you and your company and test them out. You can always return to the others at a later time. I hope this was useful!