Which Digital Marketing Channels Have the Highest ROI?

Which Digital Marketing Channels Have the Highest ROI?

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…

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8 Ways to Get More Traffic to Your Website

8 Ways to Get More Traffic to Your Website

For many companies, their website is critical to their business plan. More visitors coming usually means more revenue. But, it’s not uncommon for them to get little to no traffic. Clients often ask, “How can I get more visitors to my website?” After giving it some thought and discussing this question with other digital marketers,…

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Tips on Writing Copy That Attracts Your Ideal Client

Tips on Writing Copy That Attracts Your Ideal Client

“As a business owner, the best thing you can do to attract clients is writing a blog!” you hear it all the time. Then your heart begins to sink. I understand. Where do you even start? What is the best way to compose a blog post? So, I’m here to assist because good content is…

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Overlooked methods to drive website traffic

Overlooked methods to drive website traffic

There are many methods of getting website visitors that are often overlooked. Some simple, cost-effective methods include paid search, viral content, and email campaigns. Paid search can be expensive, but it can be a powerful way to drive website traffic. Viral content can go a long way in getting attention for your website, and email…

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Drive website traffic using social media

Drive website traffic using social media

People spend a great deal of time on social media. This is why it makes sense to use social media to drive traffic to your website. There are many ways to do this, and the best way for each site will vary. However, some basics include using keywords in your posts, posting regularly, and engaging…

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How to use content to drive traffic to your website

How to use content to drive traffic to your website

If you ask a marketer or a business owner what they want most in the world, they will almost certainly say more customers. What usually follows that? More visitors to their website. In fact, 61 percent of marketers think getting traffic and leads is their greatest challenge. You can drive traffic to your website in…

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