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Which Digital Marketing Channels Have the Highest ROI?
According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…
Read More8 Ways to Get More Traffic to Your Website
For many companies, their website is critical to their business plan. More visitors coming usually means more revenue. But, it’s not uncommon for them to get little to no traffic. Clients often ask, “How can I get more visitors to my website?” After giving it some thought and discussing this question with other digital marketers,…
Read MoreHow to Use Digital Marketing to Survive a Recession
In recent years, the economy has been soaring. But now, we’re all living under the threat of the next economic downturn. And, even though we may soon face a recession, businesses still need to stay competitive. To do so, they must adapt to changing times and learn how to use digital marketing to survive a…
Read More10 Best Free and Paid AI Copywriting Tools for Entrepreneurs
Recently, a client asked me about AI copywriting tools for entrepreneurs. He told me that writing copy for websites is difficult. And, for most business owners, this is the case. Regardless of whether their writing product descriptions for your e-commerce store or PPC ads for your online marketing campaigns, there’s a lot of work involved,…
Read MoreLearn the 3 Pillars of Effective Digital Marketing
When you hear the term digital marketing, what comes to mind? Is it social media or pay-per-click advertising? Well, there is much more to it than that. Digital marketing encompasses a variety of strategies that help businesses achieve their goals through digital channels. Digital marketing is becoming a significant part of our lives today. From…
Read More10 Ways That Email Can Improve Your Business
Email marketing continues to be among the best ways to connect with customers and build relationships with prospects. It is a powerful tool for businesses of all sizes. Businesses can improve their brand image and communication strategy by using email to keep customers and partners informed. Email marketing can also help drive traffic to a…
Read MoreHow to Avoid Anchor Text Over-Optimization for Better SEO
“How can I deal with anchor text over-optimization?” is a question I hear from many clients. What is anchor text over-optimization? Let’s have a look at an example. Assume you’re attempting to rank a web page for “best clipless pedal,” and you’ve sent several links. You create multiple links with the exact target anchor text…
Read MoreThe Need for a Brand Awareness Marketing Strategy for Your Business
Let’s look at what we mean by brand awareness marketing strategy before we get started. To put it simply, brand awareness is how familiar consumers are with a particular product or service. When marketers discuss brand awareness, they typically mean brand awareness among a target demographic or target market. There are several degrees of brand…
Read MoreTips on Writing Copy That Attracts Your Ideal Client
“As a business owner, the best thing you can do to attract clients is writing a blog!” you hear it all the time. Then your heart begins to sink. I understand. Where do you even start? What is the best way to compose a blog post? So, I’m here to assist because good content is…
Read More9 Ways to Turbocharge Your Small Business Digital Marketing Efforts
As a small business owner, it’s more important than ever to make sure your marketing plan keeps up with the times, so you don’t fall behind. Everything and everyone is going digital. This means you’ll fall behind your competition and lose a lot of potential income if you don’t adapt to this new tech-savvy audience.…
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