How Often Should You do a Website Redesign?

How Often Should You do a Website Redesign?

You recently created a website, or perhaps you already had one. It took a lot of time, cost more than you planned, and might have even been stressful to let someone else build it when you’re used to doing everything in your business on your own. So, the last thing you want to think about…

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From Product to Profit: The Power of the Sales Funnel

From Product to Profit: The Power of the Sales Funnel

Want to Increase Sales? You Need a Sales Funnel! Sales funnels are essential to marketing because they help you convert prospects into customers. A funnel helps you determine what stage of the buying process people are in and whether they’re ready to buy now or later. Most importantly, it guides them toward making a purchase.…

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How digital marketing helps small businesses increase revenue

how digital marketing helps small businesses increase revenue

There are a lot of digital marketing opportunities out there, and it can be overwhelming if you’re new to the scene. With so many platforms and terms, it’s easy to feel you’re over your head. However, don’t be discouraged! Digital marketing is actually quite simple, and with a little effort, you can see great results…

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What is the best way to boost online sales for local businesses?

What is the best way to boost online sales for local businesses?

Due to COVID-19 stay-at-home orders, many customers started purchasing online. These clients are now devoted, online buyers. As the world increasingly moves online, businesses must adapt their marketing strategies to remain competitive. Luckily, by employing some basic marketing techniques, you can boost online sales and foster customer loyalty. To get you started, I picked a…

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The Secrets to Successful Lead Generation

The Secrets to Successful Lead Generation featured image

Marketers frequently focus mostly on design aesthetics while ignoring other significant elements that could convert website visitors into hot prospects. Lead generation is more crucial than ever, and businesses shouldn’t undervalue the power of web design expertise when deciding whether to spend money on a new lead-generating website. Increasing conversion rates may seem simple enough,…

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7 Reasons Why You Should Hire a Digital Marketing Consultant

7 Reasons Why You Should Hire a Digital Marketing Consultant

A digital marketing consultant is a knowledgeable expert who provides a range of services to assist clients in achieving their objectives. They frequently specialize in a single aspect of digital marketing, such as SEO, email marketing, online advertising, or web analytics. However, some consultants have expertise in various facets of web marketing. Consultant (e.g. digitalization),…

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How to Build an Effective Landing Page

How to build an effective landing page.

Landing pages can help increase your digital marketing success by adding them to your website. However, not every landing page works equally well, and knowing what kind of landing page works best for you can help you connect better with your audience. Potentially increasing sales and brand awareness and customer satisfaction. Here are some tips…

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Which Digital Marketing Channels Have the Highest ROI?

Which Digital Marketing Channels Have the Highest ROI?

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…

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8 Ways to Get More Traffic to Your Website

8 Ways to Get More Traffic to Your Website

For many companies, their website is critical to their business plan. More visitors coming usually means more revenue. But, it’s not uncommon for them to get little to no traffic. Clients often ask, “How can I get more visitors to my website?” After giving it some thought and discussing this question with other digital marketers,…

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How to Use Digital Marketing to Survive a Recession

How to Use Digital Marketing to Survive a Recession

In recent years, the economy has been soaring. But now, we’re all living under the threat of the next economic downturn. And, even though we may soon face a recession, businesses still need to stay competitive. To do so, they must adapt to changing times and learn how to use digital marketing to survive a…

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