How Often Should You do a Website Redesign?

How Often Should You do a Website Redesign?

You recently created a website, or perhaps you already had one. It took a lot of time, cost more than you planned, and might have even been stressful to let someone else build it when you’re used to doing everything in your business on your own. So, the last thing you want to think about…

Read More

From Product to Profit: The Power of the Sales Funnel

From Product to Profit: The Power of the Sales Funnel

Want to Increase Sales? You Need a Sales Funnel! Sales funnels are essential to marketing because they help you convert prospects into customers. A funnel helps you determine what stage of the buying process people are in and whether they’re ready to buy now or later. Most importantly, it guides them toward making a purchase.…

Read More

How digital marketing helps small businesses increase revenue

how digital marketing helps small businesses increase revenue

There are a lot of digital marketing opportunities out there, and it can be overwhelming if you’re new to the scene. With so many platforms and terms, it’s easy to feel you’re over your head. However, don’t be discouraged! Digital marketing is actually quite simple, and with a little effort, you can see great results…

Read More

How to Build an Effective Landing Page

How to build an effective landing page.

Landing pages can help increase your digital marketing success by adding them to your website. However, not every landing page works equally well, and knowing what kind of landing page works best for you can help you connect better with your audience. Potentially increasing sales and brand awareness and customer satisfaction. Here are some tips…

Read More

Which Digital Marketing Channels Have the Highest ROI?

Which Digital Marketing Channels Have the Highest ROI?

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…

Read More

8 Ways to Get More Traffic to Your Website

8 Ways to Get More Traffic to Your Website

For many companies, their website is critical to their business plan. More visitors coming usually means more revenue. But, it’s not uncommon for them to get little to no traffic. Clients often ask, “How can I get more visitors to my website?” After giving it some thought and discussing this question with other digital marketers,…

Read More

How to Use Digital Marketing to Survive a Recession

How to Use Digital Marketing to Survive a Recession

In recent years, the economy has been soaring. But now, we’re all living under the threat of the next economic downturn. And, even though we may soon face a recession, businesses still need to stay competitive. To do so, they must adapt to changing times and learn how to use digital marketing to survive a…

Read More

Learn the 3 Pillars of Effective Digital Marketing

Learn the 3 Pillars of Effective Digital Marketing

When you hear the term digital marketing, what comes to mind? Is it social media or pay-per-click advertising? Well, there is much more to it than that. Digital marketing encompasses a variety of strategies that help businesses achieve their goals through digital channels. Digital marketing is becoming a significant part of our lives today. From…

Read More

10 Ways That Email Can Improve Your Business

10 Ways That Email Can Improve Your Business

Email marketing continues to be among the best ways to connect with customers and build relationships with prospects. It is a powerful tool for businesses of all sizes. Businesses can improve their brand image and communication strategy by using email to keep customers and partners informed. Email marketing can also help drive traffic to a…

Read More

The Need for a Brand Awareness Marketing Strategy for Your Business

Brand Awareness Marketing Strategy

Let’s look at what we mean by brand awareness marketing strategy before we get started. To put it simply, brand awareness is how familiar consumers are with a particular product or service. When marketers discuss brand awareness, they typically mean brand awareness among a target demographic or target market. There are several degrees of brand…

Read More