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Brian Gibbs
  • Home
  • Work With Me
    • Digital Marketing Consulting
    • A.I. Consulting
    • Digital Marketing Coaching
    • Digital Marketing Audits
  • About
  • Blog
  • Resources
    • Podcast
    • Case Studies
    • White Papers
    • My Books
    • Book Reviews
    • Media Kit
  • Contact
  • Discovery Session

Posts Tagged ‘brand awareness strategy’

The Need for a Brand Awareness Marketing Strategy for Your Business

By Brian Gibbs | 07/11/2022
Brand Awareness Marketing Strategy

Let’s look at what we mean by brand awareness marketing strategy before we get started. To put it simply, brand awareness is how familiar consumers are with a particular product or service. When marketers discuss brand awareness, they typically mean brand awareness among a target demographic or target market. There are several degrees of brand…

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Table of Contents

  • Why You Need a Brand Awareness Marketing Strategy for Your Business
    • Trust:
    • Association:
    • Brand Equity:
    • Brand Recall:
    • Brand Recognition:
    • Top–of–mind Awareness:
    • Strategic Comparison:
  • How Does Digital Marketing Improve Brand Awareness?
  • How to Build Brand Awareness
    • Be a person, not a company:
    • Be Social:
    • Tell your story:
    • Make it easy to share:
    • Let’s wrap this up

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