Which Digital Marketing Channels Have the Highest ROI?

Which Digital Marketing Channels Have the Highest ROI?

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…

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How to Use Digital Marketing to Survive a Recession

How to Use Digital Marketing to Survive a Recession

In recent years, the economy has been soaring. But now, we’re all living under the threat of the next economic downturn. And, even though we may soon face a recession, businesses still need to stay competitive. To do so, they must adapt to changing times and learn how to use digital marketing to survive a…

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Learn the 3 Pillars of Effective Digital Marketing

Learn the 3 Pillars of Effective Digital Marketing

When you hear the term digital marketing, what comes to mind? Is it social media or pay-per-click advertising? Well, there is much more to it than that. Digital marketing encompasses a variety of strategies that help businesses achieve their goals through digital channels. Digital marketing is becoming a significant part of our lives today. From…

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The Need for a Brand Awareness Marketing Strategy for Your Business

Brand Awareness Marketing Strategy

Let’s look at what we mean by brand awareness marketing strategy before we get started. To put it simply, brand awareness is how familiar consumers are with a particular product or service. When marketers discuss brand awareness, they typically mean brand awareness among a target demographic or target market. There are several degrees of brand…

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Why you can’t ignore small business digital marketing anymore

Why you can't ignore small business digital marketing anymore

Developing and implementing marketing strategies used to be simple. You would run commercials on television and radio and place print ads in newspapers and magazines. With small business digital marketing strategies, businesses now have the potential to expand their reach and interact with their target market using digital marketing methods as the world of commerce…

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