Marketing tips - Brian Gibbs

Navigating the AI Content Revolution

By Brian Gibbs | 10/22/2024

A man sits at a desk with a laptop, coffee cup, and notepad. A computer screen displays graphs and text about simple content and AI. The warm-toned room is decorated with wooden shelves and boxes.

As a small business owner, you may have been led to believe that AI would simplify your content marketing efforts. However, with the influx of AI-generated content, standing out has become more challenging than ever. This blog explores the pitfalls of relying solely on AI and offers strategies to leverage it effectively for your business’s…

Crafting a Compelling Unique Selling Proposition for Digital Marketing

By Brian Gibbs | 01/10/2023

It is more crucial than ever for local companies to have a robust online presence in today’s digital era. A clear and appealing unique selling proposition is essential for developing a successful online presence (USP). A Unique Selling Proposition for digital marketing or marketing message that separates a company’s product or service from its rivals…