What is the role of a digital marketing consultant?

Are you having trouble reaching your target market, or are you falling short of your sales goals?

consider hiring a digital marketing consultant

If the answer is yes, you should consider hiring a digital marketing consultant.

Businesses are trying to attract their target clients in today’s competitive and increasingly complex digital market. That is why, to generate more leads and clients, you must market yourself successfully.

It’s much more difficult for small business owners like you, who are already juggling multiple hats, to expand and support your company.

Learn how a digital marketing consultant may help you better reach your customers and close more sales in this blog post.

And, because not all digital marketing consultants are made equal, I’ll tell you what to look for before choosing one.

What’s a digital marketing consultant?

A digital marketing consultant is an outside advisor specializing in generating leads and increasing sales conversions through online marketing channels.

Digital marketing consultants provide a variety of services based on your requirements. Some will only be in charge of specific marketing efforts. Others will be in charge of your entire marketing strategy from beginning to end.

A digital marketing consultant is responsible for ensuring that the correct campaigns are launched to assist you in achieving your objectives, regardless of the scope of services you choose.

A digital marketing expert may also help you select the best marketing channels for your product and target demographic. You’ll be able to raise general awareness of your brand and products, generate qualified leads, and close more purchases this way.

Many of the best digital marketing consultants have prior experience in marketing, advertising, or data analytics.

Copywriting, visual communications, and public relations are also skills they possess. They also keep up with the latest trends, tools, and best practices in online marketing.

More importantly, they understand the psychology of consumer behavior. This is necessary so that your company may launch marketing initiatives that will compel your target demographic to act without coming across as aggressive.

A digital marketing consultant focuses on creating, implementing, and tracking paid and organic online marketing strategies for businesses.

When you don’t have the following skills, hiring a digital marketing expert can help.

To grow your business, you need to understand the foundations of marketing.

  • Knowing who your target market is.
  • Marketing endeavors will be the focus of resources.
  • To set yourself apart from the competition, you must know customer behavior and your industry.
  • A small business digital marketing consultant, on the other hand, specializes in developing and implementing marketing strategies for small and medium businesses.

Small business marketing consultants use offline marketing campaigns and numerous online marketing strategies such as content marketing, social media marketing, email marketing, and PPC advertising to attract more clients in your neighborhood.

What is the Role of a Digital Marketing Consultant?

A marketing plan serves as a road map for your upcoming campaigns, ensuring that your business succeeds online.

It comprises specific business goals, available resources, a timetable for analysis and results, marketing channels, and key performance indicators (KPIs).

The strategy also outlines the primary themes that will be used, the audience segments that will be targeted, and the mix of channels and strategies that will be used to reach out to them.

Your digital marketing consultant will be in charge of the following tasks, depending on your agreement:

  • Plan a strategy for your company that is appropriate for your industry, target audience, and present digital marketing performance and activity.
  • Identify your company’s top priorities (e.g., getting more traffic, generating more leads, and increasing conversions).
  • Look into a few different online marketing channels and platforms (e.g., Google Adwords, Facebook ads, and SEO).
  • Checking data analytics regularly to generate results relevant to your company’s top priorities and recommend the next steps.
    Retargeting and optimizing leads to enhance conversions by updating online marketing.


Branding extends beyond your logo, tagline or catchphrase, color schemes, and fonts.

There’s also your personal brand. Your unique selling proposition, personality, and the feelings you want your target customers to have about you and your products are all part of branding.

With creative online marketing initiatives that presumably, result in conversions and leads, the digital marketing consultant attempts to boost the entire brand image.

Branding extends beyond your logo

To accomplish this, you and your digital marketing expert should agree on the following points:

  • Brand purpose: Know your products and services inside and out and the “why” behind them.
  • Target audience: Define your customer’s digital footprint and activity to understand them better.
  • Competitor and market landscape: Examine the key competitors in your sector, determining what sets them apart and how to approach them.
  • Unique selling points: Understanding your brand’s, product’s, or service’s unique selling qualities is essential.
  • Brand voice: Know how to communicate with your target audience in a consistent and unified language to perceive your brand consistently across platforms.
  • Brand recognition: Engage your customers in various ways on the internet and be consistent in your communication with them.

Your organization should benefit from an overall increase in brand awareness, loyalty, and advocacy if you implement a compelling digital brand strategy that incorporates the above factors.

Content Planning

First, the digital marketing consultant develops a content calendar to track and direct activities following the company’s overall content marketing strategy.

This calendar gives your company’s content generation focus and direction, which will prove helpful and relevant as you develop.

There are a variety of content calendar templates to choose from, including Trello, Asana, Airtable, and even a plain Excel file.

This document determines the best content to create, themes and subtopics to cover, publication frequency and timelines, channel selection, team member allocation for specific content, progress updates, etc.

The digital marketing expert should oversee your workflow and provide answers to the following content strategy questions:

  • Who is your content’s target demographic?
  • What specific challenges does your content address for your intended audience?
  • What should you highlight to set your products and services apart from the competition?
  • Which content types are most effective in achieving your digital marketing objectives?
  • What are the most important marketing channels for your content?
  • How can human resources be appropriately allocated and managed to meet all content planning requirements?

Project Management

Project managers must combine various skills, techniques, and expertise to perform specific tasks and project needs.

Whether or not the digital marketing consultant you employ will be part of your team, they will need this competence to ensure that your marketing campaigns are launched on schedule.


By engaging with your customers personally and establishing an emotional connection with them, you may increase trust between you and them.

People pay attention when brands tell them a story.

Consider the following:

Would you prefer to read a customer’s story about how your product helped them or a list of its benefits?

Storytelling can take many forms and genres. A digital marketing expert, however, concentrates on these areas before writing a compelling brand story:

  • Create a brand narrative or signature story based on the core brand identity.
  • Clarify your company’s ‘why.’
  • Find out what makes your target audience tick
  • Optimize the impact of various content kinds, formats, and styles.
  • For specific content formats or categories, take advantage of the strengths of different web platforms.
  • Make sure your content has a consistent appearance and feel.

Search Engine Optimization

Digital marketing consultants keep up with the newest SEO developments and best practices.

With over 3.5 billion searches per day on Google, optimizing content for search engines has never been more critical.

Search engine optimization, or SEO, is a popular online marketing strategy for driving high-quality visitors to your website through organic search results.

Optimizing your content will rank higher in search engine results, making it more visible to your target audience.

To see results from SEO, you’ll need to be patient, and your digital marketing consultant will need to make sure you get the results you want.

Your digital marketing consultant can help you in a variety of ways, including:

  • Publishing timely content that keeps true to your brand’s story while also offering industry news to keep your audience informed.
  • Build an SEO strategy around essential issues to your business and company, and regularly update the material.
  • Conduct keyword research to optimize your content for relevant SEO keywords with high traffic potential.
  • To make your material shareable, build links throughout it.
  • Learn how the ranking system works and use titles, URLs, and descriptions to increase click-through rate (CTR).
Mozlows Heirarchy

Source: MOZ.com

Pay-per-click (PPC) advertising

Digital marketing experts should be familiar with the many PPC ad programs available on Google and social media platforms. They should also know how to make the most out of your advertising budget when presenting your products or services to your target market.

PPC advertising is used in a wide range of sectors. It’s also helpful if you want to drive more visitors to your website quickly, such as with Google Ads or Facebook ads.

Analyses and Assessments

A digital marketing expert can determine quantitatively the types of content and specific themes that drive more traffic to your website, social media accounts, and other digital channels by studying and analyzing your data analytics.

A digital marketing consultant can also use data analytics better to understand your target audience’s behavior and preferences.

You can then use these data to create campaigns that will help you build stronger customer relationships, generate more leads, and close more sales.

When Should You Hire a Digital Marketing Expert?

If your company finds itself in a scenario where you believe a digital marketing consultant can assist you, engage one.

Clear business objectives and brand purpose are essential when determining whether you’re ready to hire a digital marketing expert and expand your company.

However, several indicators indicate that it’s time to contact a digital marketing consultant. These are some of them:

  • Even though you’ve tried various marketing methods, you’re still not seeing an improvement in your leads and sales.
  • You’re dealing with a small team of people that are already overworked.
  • Your staff lacks experience and understanding when it comes to creating online and offline marketing initiatives.

What You Should Expect When You Hire a Digital Marketing Consultant

Now that you know what a digital marketing consultant performs and why you should hire one, you’re probably curious about working with one.

You may get a sense of the working relationship between a business owner and a digital marketing expert by looking at these points:

  • Get calculated estimates and projections.
  • You’re dealing with a lot of unknown territories and continuously shifting paradigms when it comes to digital marketing.

Digital marketing specialists will provide you with reasonably accurate predictions and forecasts based on best practices and tried and basic strategies that have lately been shown to be effective.

Telling your consultant to distinguish conjecture from actual data and be conservative is one way you may help mitigate overestimation.

A partnership between you and the consultant

You must first align your expectations for the role of the digital marketing consultant with your company’s aims and ambitions. Give precise instructions.

You must also be willing to provide feedback to them. Feedback is always appreciated because it allows them to understand better the problematic areas and your method of dealing with them.

Constant communication and regular updates on accomplishments and blockages also aid in identifying which methods work and which do not. Transparency is required for the collaboration to be free of doubts and guesswork.

These will aid both parties in resolving challenges and demonstrate the consultant’s professionalism and responsiveness to your requirements.

It’s NOT a short-term commitment.

It takes time for digital marketing to provide the desired results.

When you produce new content or post an ad, don’t anticipate immediately seeing a growth in sales and engagement.

It’s not a hard and fast rule, but you should expect to see benefits after at least six months.

Compared to paid advertising, organic initiatives often take longer to produce results. The only genuine investment in organic campaigns is time (and quite a lot of it).

If nothing happens after all that time and effort, you should start looking into why.

When hiring a digital marketing consultant, there are a few things to consider.
Engaging in a digital marketing consultant is an intelligent decision. As a result, make sure you hire the correct person for your company’s needs and objectives.

Your Company’s Goals and Needs

It would be best to determine what you want or require assistance with.

Setting SMART goals for your digital marketing consultant can provide more guidance.

Here are some examples of questions you can ask your digital marketing consultant:

  • In the next 12 months, I want to double my company’s sales.
  • I’d like to see a 300 percent increase in traffic on my website using organic techniques.
  • I’m willing to pay for advertising, but my monthly budget is limited to $2,500. Use this to boost online sales by 35%.

These are simple examples to help you think about concrete directions for your digital marketing consultant.

SMART goals also assist your digital marketing consultant decide which content types, distribution methods, and tools to use to make these goals a reality.

Match their expertise to the needs of your industry and company.

Some digital marketing consultants only work with companies in specific industries.

Make sure the digital marketing consultant you hire is familiar with your industry. That way, you may rest comfortably knowing they will be able to meet your unique requirements.

The following are some of the benefits of hiring a digital marketing consultant with knowledge and experience in your industry:

  • A better grasp of the people you’re targeting.
  • Gaining a better understanding of industry trends.
  • A better understanding of the best practices for promoting your products.

Hiring a digital marketing consultant can help in the growth of your company.

In conclusion, by working with a digital marketing consultant, you can develop and execute an efficient marketing campaign to reach your target audience. By using the latest technologies and tools, your consultant can help you track your progress and results so that you can make necessary adjustments along the way. So if you’re looking for help in taking your business to the next level, consider working with a digital marketing consultant.

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About Brian Gibbs

Brian Gibbs, a San Antonio-based Digital Marketing Strategist, empowers local businesses with tailored AI and marketing solutions. Passionate about innovation and growth, he's your key to online success. Connect with Brian today.