Location-Based Marketing

Harnessing Geographic Segmentation for Local Marketing Success

By Brian Gibbs | 05/23/2023

Geographic segmentation tailors marketing to specific locations, enhancing the customer base. It’s key for small businesses focusing on demographics and geography to target customers effectively.

Mobile Marketing: A Strategic Guide for Local Businesses

By Brian Gibbs | 05/21/2023

In the digital dawn of the 21st century, the world has seen a seismic shift in the way businesses operate. The advent of smartphones and the ubiquity of mobile internet have transformed the business landscape, creating a new frontier for marketing. This white paper aims to illuminate the importance of mobile marketing for local businesses,…