Posts Tagged ‘roi’
Why is Digital Marketing Cheaper and More Cost-Effective?
TL;DR Digital marketing is a cost-effective and precise tool for businesses to promote their products and services. It offers advantages over traditional methods by allowing targeted advertising, efficient budgeting, and measurable results. With tools like SEO, PPC, and data analytics, businesses can achieve a higher return on investment, reach their target audience faster, and optimize…
Read MoreDoes Email Marketing Still Work?
One question often arises in the ever-evolving digital marketing landscape: Does email marketing still work? The short answer is yes. Despite the rise of social media and other online channels, email marketing remains a tried and tested marketing channel that continues to deliver results. In fact, it’s expected to continue being a key player in…
Read MoreMaximizing Your Local Business Digital Marketing ROI
Maria, a local business owner, ran a little bakery in the downtown area. She needed help competing with other local bakeries and online retailers. She was concerned about her company’s performance and came to me for digital marketing advice. I met with Maria and reviewed her company objectives. We discussed the need to define specific…
Read MoreUnlock the Power of Local Business Digital Marketing
Digital marketing is like a secret sauce for small business owners looking to boost their revenue and reach new customers. But let’s be honest, it can feel like trying to solve a Rubik’s cube blindfolded. That’s why we’ve put together this guide to help local business owners unlock the true potential of local business digital…
Read MoreWhich Digital Marketing Channels Have the Highest ROI?
According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of the total global advertising expenditures. In fact, digital ad spending is anticipated to increase more quickly than TV and radio. The good news…
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