ROI optimization - Brian Gibbs

How AI Marketing Can Transform Your Small Business

By Brian Gibbs | 07/22/2024

A businesswoman holding a golden key stands in front of a large padlock with a glowing keyhole, surrounded by interconnected icons representing AI concepts like supply chain management, marketing strategies, neural nets, and customer interactions.

AI marketing for small businesses is revolutionizing how entrepreneurs connect with customers, streamline operations, and drive growth in today’s competitive market.

Why Local Businesses Should Invest in Programmatic Advertising

By Brian Gibbs | 10/03/2023

Local businesses should consider investing in programmatic advertising. It’s an innovative way to target the right people more effectively and efficiently, leading to higher ROI and more visibility. Programmatic advertising uses data and algorithms to deliver personalized ads. It can identify demographics, interests, and online behaviors to create campaigns that resonate. Plus, it offers real-time…

Mastering Local SEO: How to Perform a Thorough Digital Marketing Audit

By Brian Gibbs | 06/05/2023

Kung Fu Master Local Digital Marketing Audit

Local Digital Marketing Audit To conduct a thorough and effective local digital marketing audit, you need to understand what it is, the benefits it brings, and how it can help small businesses. This audit identifies common mistakes in local digital marketing, allowing businesses to correct and optimize their online presence for better results. Definition of…