Choose the right first AI project before you buy another tool.
Put a dollar number on the problem, choose the right first move, and know what deserves to happen before you spend money on another AI tool.
For owners of established companies, roughly $1M to $10M in revenue. One download. Start with the Ninety Minute Win today.
Instant download · One-time purchase · Yours to reuse · 30-Day Do-the-Work Guarantee
Built for established businesses with real customers and real costs.
The AI Profit Formula is for owners and operators with real customers, workflows, employees, and operating costs. It runs the same way in local retail and service, B2B services, manufacturing and distribution, e-commerce, and multi-location businesses.
This is for you if
- You want a business case before approving another AI project.
- AI ideas, tools, and requests are arriving faster than your team can evaluate them.
- You want to start with one measurable pilot instead of a sprawling transformation.
- You want human judgment kept where it matters.
This is not for you if
- You want a list of hot AI tools.
- You are looking for an AI side hustle or passive-income system.
- You want AI running without a human owner or review.
- You want done-for-you implementation.
What’s Included
Everything needed to run it yourself, in one download.
The AI Profit Formula puts Brian's strategic decision-making tools in your hands. Use them to evaluate opportunities, weigh risks, and decide where AI belongs in your business. Everything is self-guided, with no personal support or advisory services included.
One-time purchase. Instant download. Self-guided tools. No personal support or advisory services included.
START HERE
The order to work in, on one page.
AI Profit Formula Guide
The full method in plain owner language. Each idea is shown on a real business, then handed to you as a worksheet.
Fillable Workbook
Excel sheets with live formulas: Leak Calculator, Opportunity Scorecard, Risk Score, Economic Case, Leakage and Recovery, and a Five-Column Tracker.
Swipe Pack
Ready-to-edit copy: welcome and win-back emails, five review replies, data statements, a vendor email, and a staff announcement.
Prompt Library
Numbered prompts, P1.1 to P4.5, matched to each step. One safety rule: names never go in the chat.
Governance Checklist
Six questions to answer on one page before an AI tool touches your data or your customers.
Pilot Card
One page per AI project: owner, kill date, human review point, Red Line, and the economic case.
Quick Reference
A two-sided card with the sequence, the score bands, and the checkpoint dates.
Exhibits
The visuals from the guide, from the Formula Flow to the 21-Day Run.
Two worksheets from the guide
The AI Opportunity Scorecard, shown with the plumbing company worked example.
The CUT Decision Matrix: decide which tools and processes earn their keep.
A recommended 21-day schedule, at your own pace.
The 21-Day Run is a recommended schedule for the first pass, about 24 hours of work in all. Work through it at your own pace. Keep the order: SEE, then CUT, then BUILD.
Ninety Minute Win
Fix one surface a stranger checks first: hours, photos, the listing, unanswered reviews. Write a one-line result.
Your Number
Write one careful dollar figure for what quiet customers, lost owner time, and listing leaks cost each year.
SEE
Walk the three places customers slip away without a complaint. Draft the win-back emails, but do not send them yet.
CUT
Name one narrow project. Run the Four Filters and cut the tool list. Fill the Governance Checklist for the tool that stays.
BUILD
Score the projects, fill the Pilot Card, run the 4-Gate Pilot Protocol, and map the first 30 days.
Seven instruments, filled in with your own numbers.
Each one shows a worked example first. The blank version underneath is for your business.
Customer Leakage Audit
Your top 20 customers, with anyone gone quiet past their normal buying pace marked.
Customer Recovery Priority List
At-risk customers ranked by value, each with a next action and a date.
AI Opportunity Scorecard
Projects scored on how often, how long, and how much they are worth. Risk is scored on its own.
Pilot Card
The 4-Gate Pilot Protocol and the economics in writing, filled in before the tool goes live.
Automation Risk Score
Data, process, and reputation risk for each tool, averaged into one score.
30-Day Implementation Map
Four weeks, one owner, one metric.
Executive Decision Summary
One page to hand a partner or manager: what was found, what was chosen, what stops, and who owns what.
The first pass is done when the Day 21 checklist is filled and Your Number sits on the Executive Decision Summary. Day 30, Day 90, and Month 12 checkpoints follow.
30-Day Do-the-Work Guarantee.
Do the work first. Completed worksheets are required. To ask for a refund, reply to the purchase receipt.
How It Arrives
- Instant download. The link arrives by email right after purchase.
- PDF, Excel, and Word files in one download.
- One-time purchase. Yours to keep and reuse.
How the engagements fit together.
Three separate engagements. Each one stands on its own.
The AI Profit Formula
A complete package of tools to identify and evaluate AI opportunities in your business. Download and use independently.
A company-specific written strategic assessment with findings you can review, interpret, and act on independently.
Brian works directly with your leadership team to interpret the findings, establish priorities, and determine what should move first.
Start directing it.
The full sales page has every detail and checkout.
One-time purchase. Yours to keep.