Digital Marketing
Maximize Your Google Ads Campaign with Google Analytics 4 (GA4)!
Are you tired of wasting your hard-earned cash on Google Ads that don’t deliver the results you need? Say hello to the GA4 (Google Analytics 4) audience builder – your new secret weapon for audience creation and targeting! In today’s highly competitive digital landscape, creating ads and hoping for the best is not enough. With…
Read MoreLocal Digital Marketing Trends in 2023: Your Map to Success
Just like a map helps you navigate unfamiliar territory, keeping up with the latest local digital marketing trends is essential to steer your business in the right direction. In 2023, there are several trends that you need to know to ensure that you’re not left behind in the race. Think of these trends as landmarks…
Read MoreLocal SEO Techniques: How to Be the Captain of Your Online Ship
When you’re a small business owner, your online presence is like a ship sailing the vast ocean of the internet. Without the right tools and strategies, your ship can get lost among countless others vying for attention. That’s where local SEO techniques come in – they help you steer your ship in the right direction…
Read MoreA Review of Keyword Research and SEO Strategies with Chris Palmer
As businesses continue to rely heavily on online presence to reach potential customers, optimizing their websites for search engines has become more important than ever. One crucial aspect of search engine optimization (SEO) is local SEO, which is particularly important for businesses targeting customers in specific geographic locations. In this summary, we’ll be taking a…
Read MoreBuild a Stellar Local Online Reputation for Your Small Business
In today’s digital world, building a strong local online reputation is essential for the success of local businesses. An online reputation is what sets you apart from your competitors, and it can make or break your business. With the increasing use of social media and review platforms, managing your local online identity has become more…
Read MoreHow Local Businesses Thrive During a Recession
As small business owners, we all know that running a local business can be a rollercoaster ride – with its ups and downs. But what happens when the economy takes a downward turn and the ride gets bumpier? That’s right, a recession hits. And let’s be honest, during a recession, it’s easy to feel like…
Read MoreEcommerce Local SEO: Strategies to Boost Your Online Presence
When it comes to e-commerce, having a solid online presence is crucial for success. But with so many competitors in the digital world, it can take time to stand out and drive traffic to your website. That’s where local SEO comes in to save the day! Local SEO is the practice of boosting your web…
Read MoreBuilding Local Backlinks: A Comprehensive Guide
Backlinks are an essential part of SEO, and local backlinks are no exception. These geo-targeted backlinks are links from websites in your company’s geographical region. They are significant because they indicate to search engines that your company is a credible and trustworthy source of information for users in your area. In this post, we will…
Read MoreMastering Local SEO: The Ultimate Guide for Small Businesses
As a small business owner, you understand that gaining new clients and maintaining existing ones is critical to success. Local SEO is one of the most efficient strategies to do this. Local SEO is the practice of improving your online presence to rank higher in search engine results for particular local areas. This means that…
Read MoreMaximizing Your Local Business Digital Marketing ROI
Maria, a local business owner, ran a little bakery in the downtown area. She needed help competing with other local bakeries and online retailers. She was concerned about her company’s performance and came to me for digital marketing advice. I met with Maria and reviewed her company objectives. We discussed the need to define specific…
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