Recently, a client asked me about AI copywriting tools for entrepreneurs. He told me that writing copy for websites is difficult. And, for most business owners, this is the case. Regardless of whether their writing product descriptions for your e-commerce store or PPC ads for your online marketing campaigns, there’s a lot of work involved, and repeating oneself can be draining. He asked if he should start using AI for his website and which one is the best.
Copywriting takes time and effort, whether it’s done by hand or with the help of artificial intelligence (AI) tools. While many AI copywriting tools are available, not all are created equal. There are several reasons why you might want to use AI copywriting tools. For example, suppose you’re a business owner who wants to scale their content creation. In that case, AI copywriters can handle these jobs for you, leaving you free to focus on more critical marketing tasks like lead generation and KPIs. Ready to try out some AI writing tools? The following is a list of ten of the best free and paid AI copywriting tools for entrepreneurs.
CopyBlocks – I’ve used Copyblocks for quite a while now, and I can say without hesitation that it’s one of the best copywriting tools. With Copyblocks, you’ll get high-quality articles that are completely unique, written in your own voice and style. And they’re completely customizable – so you can change just about every aspect of them!
- Pros: CopyBlocks allows for quick editing of text on websites. It’s a great platform for getting more traffic, leads, and sales. The best thing about them is that they don’t require coding skills, making them easy to implement. Using CopyBlocks for writing saves you money because you can write your own content yourself. You may not know everything about being a writer, but you do know what you’re talking about, so why pay someone else? Plus, if you ever decide to change careers, having your own portfolio under your belt means you’ll have something to fall back on. The software also works well for SEO since it allows search engines to crawl through your website more easily.
- Cons: Overall, I don’t see any significant negatives or drawbacks with CopyBlocks. The only thing I am worried about is that the content doesn’t always sound 100% human; you’ll have to run through each time to read through carefully to make minor edits.
WordHero – WordHero is an outstanding program that uses AI to write articles. Curating worthwhile material for social media, internet publishing, and other platforms is made easier for business owners and copywriters. This technology uses artificial intelligence (AI) machine learning to produce material that can stand out and help your project go more quickly and efficiently.
- Pros: WordHero’s editing space is very simple to use, making it a great platform for quick content creation on any scale. It varies the amount it adds to its features at a fantastic pace, allowing you to generate unlimited monthly articles. The platform creates a seemingly endless number of articles of any complexity.
- Cons: WordHero is early in its early development stages. So, you’ll have to do a bit more editing if you use it.
Texta – Texta is easy to use because its templates guide you through the information required for the AI to create your content. This results in better quality content overall. The Long Form results are also of high quality. The Keyword Search Tool is very useful and saves a lot of time researching keywords.
- Pros: Texta removes human error with the power of Al and optimizes how people work. It has more than 30 tools for producing content. Several languages are supported for translations. Texta is quick and simple to understand and has a UI that is easy to use.
- Cons: I find Texta easy to use, especially following the wizard. There are a lot of good templates available, and a long-form text generator and anti-plagiarism checker. I would like to see social media templates. It would be nice to have access to more credits and decrease the credit consumption by the tool.
Jasper – Jasper.ai is an AI copywriting tool that can be used to create content marketing pieces with less work. According to the vendor, Jasper uses AI to write copy that converts for ads, emails, websites, listings, and blogs.
- Pros: Jasper features several tools to enhance the user’s copywriting skills. These tools include sentence extenders, ad headline and blog outline generation, company bios, Google and Facebook ad text and titles, SEO titles and meta-description creation, product descriptions (e.g., for listing products on Amazon) that can include bulleted details, social posts, and simplified text via its “Explain it to a Child” feature which simplifies text to maximize comprehension. Jasper can produce copy through frameworks such as AIDA (Attention Interest Desire Action) or the Problem-Agitate-Solution (PAS) for generating marketing and presentational ideas.
- Cons: Jasper.ai has some drawbacks that you should be aware of before you purchase it. Like all AI tools, it is not perfect and may not meet all of your needs. One is that it only supports a limited number of languages, so it might not be suitable for everyone. Another potential issue is that it may start repeating content after a while, which can be frustrating if you’re looking for something specific.
Copysmith – CopySmith is a copywriting program that uses artificial intelligence to generate marketing copy that is tailor-made to suit the needs of your company or brand. The purpose of CopySmith is to produce marketing copy that delivers effective, natural-sounding product descriptions to your potential customers.
- Pros: There are endless possibilities with Copysmith. With its help, you can create high-converting ads, emails, and product descriptions in any language quickly and easily. Copysmith also manages all your content assets in one place for your convenience. With this platform, you can organize, edit, and export your copy all in one place – making your life much easier.
- Cons: Since it’s an AI tool, the generated copy is not always perfect. Even when the copy is grammatically and technically correct, some drafts still require editing to polish and make them sound natural. Sometimes it does require minor tweaking. So you need to check yourself as well before posting. If you don’t use your credits promptly, they will expire.
Bertha.ai – Bertha, the world’s first fully integrated AI copywriting tool and writing assistant for WordPress, can automatically create content for your website. Using a deep neural network, Bertha AI understands the context of your content and the intent behind it. She then combines this with other data points, such as your keywords, industry, audience demographics, and synonyms. No matter what niche you are in or what type of content you are creating – Bertha will help you write better content at scale for your WordPress website. While other AI copywriting tools come as a standalone SaaS, Bertha comes as a WordPress plugin.
- Pros: Bertha provides a wide range of content and copywriting tools, including three marketing frameworks, a full-on blog post writer, and the ability to create content in 20+ languages. It can be used on any WordPress-based website and comes with a few content and optimizing features.
- Cons: Bertha is a WordPress-specific tool with no free trial or plan. While its blog post generator could be improved, it is still a helpful tool for managing WordPress sites.
Frase – Frase.io is a content marketing tool that can help you write articles more efficiently. It scrapes the top 20 websites in Google search results and generates a content brief in 10 seconds with the best topics for your article. If you have existing content, Frase can help you optimize it by identifying the most important terms your competitors are using.
- Pros: Frase is a great tool that saves you a lot of time when researching and creating content briefs. It has excellent SEO optimization features that are comparable to other tools in the market. The Frase AI chatbot provides a great way to engage and convert potential customers. New features are regularly added to the tool, so don’t be surprised if there are more features by the time you read this! The team has fantastic customer service, and the founder himself is easy to use with an excellent user interface and user experience. This tool has a lot of growth potential, especially on-page optimization and keyword research.
- Cons: The basic plan can be quite expensive if you only need a few documents each month. Also, the documentation on how to use it could be improved.
Anyword – Anyword is a leader in the AI-based copywriting market. It was founded in 2012 under the name Keywee and recently changed to Anyword. Anyword has a lot of advantages, and one of its most impressive features is the predictive performance score. What does this mean? Every version of copy that Anyword generates for its long list of featured content types comes with a numbered score. This score gives you an idea of how well the copy will convert the audience, i.e., the higher the number, the greater the chance of a conversion.
- Pros: It uses GPT-3 and a few other AIs to generate the highest quality content. It also offers a predictive performance score for your content and a few copywriting formulas. Additionally, it has a blog post builder and can generate content in 25 languages.
- Cons: This software is significantly more expensive than its competitors and offers fewer copywriting tools.
CopyAI – A growing number of artificial intelligence (AI) writing tools have been added, most recently Copy.ai. But, it is not limited to generic content. The software has the intelligence to differentiate between information with different purposes, such as slogans, marketing copy, or even catchy headlines. For busy marketers and small business owners looking to make the most of their time and resources when writing content for their organizations or websites, Copy.ai may be a fantastic tool.
- Pros: Copy.ai is an affordable, user-friendly tool that quickly generates marketing, web, and sales copy. It provides proven sales copywriting templates to make your writing process easier and more fun.
- Cons: Copy.ai is not the best tool for long-form content above 1000 words and above. It does not have SEO integration, which can be a problem if you’re looking to rank your content in search engines.
LeadScripts – Copywriting is one of the most important aspects of any marketing campaign, and LeadScripts is the perfect platform to streamline the process. With LeadScripts, you’ll have access to proven frameworks for sales letters, email campaigns, and more, all generated by powerful AI. This means no more brain freezes or getting stuck in a rut – simply enter a few details about your product or service and let LeadScripts do the rest. You’ll save hours of time without sacrificing quality, making LeadScripts the perfect solution for any marketer.
- Pros: Leadscripts offers a variety of email scripts that are well-written and organized by function. These scripts can be customized to fit your individual needs, making Leadscripts an extremely user-friendly platform.
- Cons: Only Facebook ad scripts are offered by Leadscripts. There isn’t a risk-free trial period offered.
Using these tools can help entrepreneurs save time and money while still producing high-quality content. By automating the writing process, these tools can help you to create more content in a shorter time frame. Additionally, using AI copywriting tools can help you improve your website’s search engine ranking and increase leads and conversions. So, if you’re looking for a way to improve your content marketing strategy, consider using free and paid AI copywriting tools for entrepreneurs.