Which Digital Marketing Channels Have the Highest ROI?

Which Digital Marketing Channels Have the Highest ROI?

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…

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8 Ways to Get More Traffic to Your Website

8 Ways to Get More Traffic to Your Website

For many companies, their website is critical to their business plan. More visitors coming usually means more revenue. But, it’s not uncommon for them to get little to no traffic. Clients often ask, “How can I get more visitors to my website?” After giving it some thought and discussing this question with other digital marketers,…

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How to Use Digital Marketing to Survive a Recession

How to Use Digital Marketing to Survive a Recession

In recent years, the economy has been soaring. But now, we’re all living under the threat of the next economic downturn. And, even though we may soon face a recession, businesses still need to stay competitive. To do so, they must adapt to changing times and learn how to use digital marketing to survive a…

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10 Best Free and Paid AI Copywriting Tools for Entrepreneurs

10 Best Free and Paid AI Copywriting Tools for Entrepreneurs

Recently, a client asked me about AI copywriting tools for entrepreneurs. He told me that writing copy for websites is difficult. And, for most business owners, this is the case. Regardless of whether their writing product descriptions for your e-commerce store or PPC ads for your online marketing campaigns, there’s a lot of work involved,…

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Learn the 3 Pillars of Effective Digital Marketing

Learn the 3 Pillars of Effective Digital Marketing

When you hear the term digital marketing, what comes to mind? Is it social media or pay-per-click advertising? Well, there is much more to it than that. Digital marketing encompasses a variety of strategies that help businesses achieve their goals through digital channels. Digital marketing is becoming a significant part of our lives today. From…

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10 Ways That Email Can Improve Your Business

10 Ways That Email Can Improve Your Business

Email marketing continues to be among the best ways to connect with customers and build relationships with prospects. It is a powerful tool for businesses of all sizes. Businesses can improve their brand image and communication strategy by using email to keep customers and partners informed. Email marketing can also help drive traffic to a…

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How to Avoid Anchor Text Over-Optimization for Better SEO

How to avoid anchor text over-optimization

“How can I deal with anchor text over-optimization?” is a question I hear from many clients. What is anchor text over-optimization? Let’s have a look at an example. Assume you’re attempting to rank a web page for “best clipless pedal,” and you’ve sent several links. You create multiple links with the exact target anchor text…

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The Need for a Brand Awareness Marketing Strategy for Your Business

Brand Awareness Marketing Strategy

Let’s look at what we mean by brand awareness marketing strategy before we get started. To put it simply, brand awareness is how familiar consumers are with a particular product or service. When marketers discuss brand awareness, they typically mean brand awareness among a target demographic or target market. There are several degrees of brand…

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Tips on Writing Copy That Attracts Your Ideal Client

Tips on Writing Copy That Attracts Your Ideal Client

“As a business owner, the best thing you can do to attract clients is writing a blog!” you hear it all the time. Then your heart begins to sink. I understand. Where do you even start? What is the best way to compose a blog post? So, I’m here to assist because good content is…

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