Maximize Your Google Ads Campaign with Google Analytics 4 (GA4)!

By Brian Gibbs | 03/09/2023

Maximize Your Google Ads Campaign with GA4!

Are you tired of wasting your hard-earned cash on Google Ads that don’t deliver the results you need? Say hello to the GA4 (Google Analytics 4) audience builder – your new secret weapon for audience creation and targeting! In today’s highly competitive digital landscape, it’s not enough to create ads and hope for the best.…

Why Local Business PPC Advertising is Key to Small Business Success

By Brian Gibbs | 02/21/2023

Are you a small business owner struggling to increase your online visibility and drive traffic to your website? As a local company, it can be challenging to compete with larger companies and stand out in a crowded digital marketplace. However, by implementing a well-crafted local business PPC advertising strategy, you can increase your brand awareness,…

Which Digital Marketing Channels Have the Highest ROI?

By Brian Gibbs | 08/15/2022

According to eMarketer, digital advertising accounted for $455.30 billion in 2021. Digital ad spending was only projected to reach $188 billion in 2021. By 2022, digital ads make up nearly half of total global advertising expenditures. In fact, it is anticipated that digital ad spending will increase more quickly than TV and radio put together.…