If you ask a marketer or a business owner what they want most in the world, they will almost certainly say more customers. What usually follows that? More visitors to their website. In fact, 61 percent of marketers think getting traffic and leads is their greatest challenge.
You can drive traffic to your website in various ways, many of which are free.
How to use content to increase traffic to your website.
Without content, you won’t be able to increase website visitors. So, if you want to skip this portion, go ahead! I’ll know you’re back in 10 seconds when you discover you can’t do any of the other tactics without solid, quality content.
Have a business blog
First and foremost, drive traffic to your website, your company requires a blog where you can post meaningful, long-form content regularly. Consistently published content is not negotiable. Here’s why:
- Blogs generate 97% more links to a company’s website.
- Businesses who blog receive 55% more website traffic than those that do not.
- Marketers who use blogs are 13 times more likely to have a favorable return on investment.
The more value you provide on your website, the more reasons visitors will have to come back. Without a blog, most of the other methods in this series will be challenging to implement.
Focus on timeless topics.
While breaking news and popular subjects can increase traffic temporarily, they are not worth the time and effort. Create content around topics that your audience will always find interesting. These evergreen content will gain traffic and links over time, especially if you update them regularly.
Create compelling headlines.
One of the most critical parts of your content is the headline. Compelling blog titles have been shown to produce 500% higher visitors in tests. Even the most thorough blog post will go unread if it doesn’t have an appealing headline. Master headline writing so that readers will click on your post from the SERP.
Invite others to contribute to your website as guest bloggers.
Guest bloggers can not only provide variety to your ideas and perspectives, but they’ll also want to share the post with their network and link to it on their site, perhaps bringing new readers to your site. Just make sure you only share high-quality, original content free of spammy links (lest you get a Google penalty and lose traffic). This can be made easier with guest posting guidelines that keep your work on brand.
Create amazing visuals.
To explain thoughts, show data, and reproduce charts in your branding, use design tools such as Canva or Pixelied. Other websites will link back to your site when they use your photographs. Furthermore, Google includes more photos in standard Search results, providing you more chances to rank and boost your result’s appeal (and thus click-through rate).
Drive traffic to your website by including video.
Text-based material is fine, but video can help you draw in more people and keep them engaged. Here are some examples of how businesses can use video to increase website traffic:
- Include videos in your blog posts so that they can be found in video search results.
- To improve your YouTube ranking, do YouTube SEO and include links to your website in the video description.
- Include call-to-action buttons in your video that drive people to your website.
Create a resource center.
Videos and blog articles aren’t the only content you should make to educate and create trust with your audience. Infographics, downloadable tutorials, templates, webinars, and other resources should all be considered. Collect these lead magnets as you build them and use them elsewhere on the web on a resources page. Visitors will come to your site again and again if you have a library of multimedia content.
In conclusion, using quality content is one of the best ways to drive traffic to your website. This will help you attract new visitors, but it will also keep them coming back for more. So make sure to invest time and effort in creating exciting and informative articles, and you will see a significant improvement in your website’s traffic levels. And lastly, always be sure to test and measure the results of your efforts to continue to improve your website’s traffic.